Aleksey Borovikov has worked in SEO since 2018 and now covers search, AI search and websites himself.
Aleksey Borovikov has done SEO, AI search optimization and websites since 2018. He runs each project from research to launch and makes decisions from data, not guesses.
Search, AI search and websites
SearchSEO for your website in Google: from a technical audit and keyword research to content and structured data, with no promises of rankings.- Experience
- in SEO since 2018, 8 years without a break
- Sites
- 120+ optimized on different platforms
- Timeline
- growth is usually visible in 3–6 months
- Includes
- technical SEO, keyword research, content, structured data, reports
AI searchGEO prepares your site for answers from AI tools and AI search: a new channel where there are still noticeably fewer competitors than in classic search.- What it is
- optimizing a site for answers from AI tools and AI search
- Tested in
- Claude, ChatGPT, Gemini, Grok, Perplexity
- Competition
- a new channel with few competitors so far
- Includes
- AI readiness audit, structured data, format built to be cited
WebsitesFull-cycle website development: research, structure, design, layout and launch, with search and AI search in mind from day one.- Experience
- 8 years in SEO and building websites
- Sites
- 120+ on different platforms
- Process
- own pipeline: research, brief, structure, copy, layout
- Stack
- static sites on Cloudflare Pages, deployed through GitHub Actions
Where to start: 3 questions
We will show which step brings leads sooner and which services fit. No made-up prices, no obligations.
Backstage Media does one thing: it brings leads. Not rankings in a report and not abstract traffic, but inquiries your business can answer. For that we work in three areas: search, AI search and websites.
You may be looking for a digital agency, but Backstage Media is a hands-on studio. Aleksey Borovikov personally runs search, AI search and websites, and has done so since 2018.
What Backstage Media is and who we work for
There are no departments or account managers between you and the person doing the work. Decisions are faster, and it is easier to answer for the result. We work with small and mid-sized businesses that need leads: service companies, local specialists, manufacturers and online stores.
Who runs the projects is on the about page. You can start with a free express audit of your site or its readiness for AI search.
What we do: search, AI search and websites
Search: SEO and website audits
SEO for your website in Google: the technical side, keyword research, content, structured data and monthly analytics. In our experience growth becomes visible in 3–6 months. That is an observation, not a guarantee. You can start with a website SEO audit.
AI search: GEO
GEO, or optimization for AI search, prepares your site so its content can become a source for answers from AI tools and AI search. It is a new channel with noticeably fewer competitors, and we test sites in several AI tools at once.
Websites: building and redesign
We build websites to order from prototype to publishing. An outdated site is a candidate for a redesign when it has no HTTPS, is not adapted for phones, or is slow by Core Web Vitals metrics.
How we work
How we work
- 01
Request and brief
Tell us about your business and goals through the project brief or the express audit form.
- 02
Audit or review
We check your site, your niche and your competitors.
- 03
Plan
We build a plan for one or several areas.
- 04
Production
Copy, layout and pages go through our own pipeline built on AI tools, and a human does the final check.
- 05
Launch and first results
We publish the changes and watch for the first inquiries.
- 06
Monthly reporting
We combine data from Google Search Console and GA4 into one report and adjust the plan.
Find out where to start We will send a free review of your site or its readiness for AI answers.
Why a hands-on practitioner, not a big agency or a freelancer
In an agency your task passes through a manager and several departments. A freelancer has no backup. We chose a third format: one practitioner who does the work and answers for it.
Us, a freelancer and a large agency
| Criterion | Us | Freelancer | Large agency |
|---|---|---|---|
| Who is responsible for the result | The person who does the work personally | The contractor, with no backup | A manager between departments |
| Team format | One practitioner who sees the whole chain, from keywords to launch | One person for all tasks | Several departments and subcontractors |
| Copy and layout production | A pipeline built on AI tools, checked by a human | Depends on the specialist’s workload | Through internal approvals |
| Pricing | Individual estimate for the task | Negotiated price without a fixed scope | Fixed packages |
Results and case studies
We show website projects as case studies without client names: a store with its own admin panel and a series of sites on one topic. Public SEO and GEO cases with numbers are not published yet. We will add them once we have statistics we can trust. See all projects on the case studies page.
Frequently asked questions
How is Backstage Media different from a full-service digital agency?
We do not take everything: paid ads and SMM are not our profile. One practitioner runs three areas, search, AI search and websites, and is personally responsible for each, with no handoffs between departments.
What services do you offer?
SEO and website audits, GEO for AI search, and building and redesigning websites. The offer is deliberately narrow, and what each service includes is described on its own page.
How much does promotion cost, and do you have fixed packages?
There are no fixed packages. The price depends on the service, the size of the site, the niche and the competition, so we calculate it individually. The estimate is free: we send it after a short brief about your business and goals.
Where should I start: search, AI search or a website?
It depends on what you have now. Search and AI search are long-term channels, and SEO growth is usually visible in 3–6 months. If you have no site or it is outdated, start with a website, since we prepare it for search and AI answers from day one. If you already have a site, start with a free express audit.
Can you work with a business in another country or time zone?
Yes, we work remotely. Communication, the brief, the estimate and reporting are set up so they do not require in-person meetings or depend on your time zone.
What do you not do?
Paid ads, SMM and presentations: these are deliberately not our profile. We do not fake reviews or user behavior signals, and we do not work in gray niches.
Can I order several services at once?
Yes. For example, there is a package that builds a site and promotes it at the same time, with one point of entry and one report. A site can be prepared for search and AI answers from the start.
What does the client get in the end?
A work plan for one or several areas and regular work on it. Once a month we combine data from Google Search Console and GA4 into one report, so the dynamics are visible at a glance.
Get a free express audit
- A review of your website or its readiness for AI search
- A list of the problems that keep it from bringing leads
- A plan for the first steps
- A cost estimate after the review, not a price list