A technical website audit answers one question: what in the code, the settings and on the server keeps the site out of the index or makes it slow to open. It is not an assessment of content or usability. It is a check of the technical foundation. People order it on its own when the problem is narrow: speed is falling or indexing behaves unpredictably.
What a technical website audit is
How it differs from an SEO audit and a usability audit
A website SEO audit includes the technical check as one layer and adds content and keywords, while a website usability audit looks at how easy the site is for a visitor.
Three kinds of website audit: what is the difference
| Parameter | SEO audit | Technical audit | Usability audit |
|---|---|---|---|
| What it checks | Rankings, visibility, content, the technical side | Indexing, status codes, speed, HTTPS, structured data | Navigation, readability, form accessibility |
| Best for | Before starting promotion or revising the strategy | The problem is narrow and clear | Visitors complain the site is hard to use |
| Result | A prioritized promotion plan | A list of technical findings by priority | A list of usability findings |
When you need a technical audit specifically
A separate technical check makes sense if traffic or speed changed for no obvious reason, the site has not been checked in a long time, or you need a diagnosis before making improvements. The list of parameters is the same for a service site and an online store.
Site indexing: robots.txt, sitemap and canonical
robots.txt: what it controls and what it does not guarantee
According to Google Search Central, pages blocked in robots.txt can stay in search when other pages link to them, and keeping them out takes noindex. We look for sections closed by mistake and for a missing noindex.
Sitemap.xml: when you need it and what we check
A sitemap matters for large sites and deep nesting. We check that it returns a 200 response and that the file matches the real structure, with no deleted pages in it.
Canonical and duplicate pages
Google Search Central names three signals for consolidating duplicates: a redirect, a canonical and a sitemap. We check for a self-referencing canonical and for no conflicting signals.
Server status codes and redirects
Which response codes matter for crawling
A 200 does not guarantee indexing, a 404 gradually removes a page from search, and 5xx and 429 responses make the bot slow its crawl.
Redirects and redirect chains
We flag long redirect chains and redirects that lead to broken pages.
Speed, mobile version and HTTPS
LCP, INP and CLS: what they are and which thresholds count as good
By the web.dev methodology, good values are LCP under 2.5 seconds, INP under 200 milliseconds and CLS under 0.1.
What usually slows a site down
Most often it is unoptimized images, extra scripts and plugins loaded on every page, and a lack of caching.
Mobile-first indexing: why the mobile version comes first
The index is built from the mobile version, so we compare content, headings, descriptions and markup on both versions, not just how they look.
HTTPS and a correct move to it
Moving to HTTPS needs a permanent server redirect. In our practice, a missing HTTPS almost always comes together with other signs of an outdated site.
We will check your site’s technical condition for free We will send a first list of indexing and speed findings at no cost, and then you decide whether you need a deeper check.
Structured data, broken links and server logs
Schema.org structured data
We check the basic types: organization, service, breadcrumbs, questions and answers.
Broken links
We collect them in a list that says where to redirect each one or where to remove it.
Server logs
Logs show which sections bots crawl most often, where they hit errors and what they ignore.
How a technical audit works: the stages
How a technical audit works
- 01
Data collection
We connect to your analytics and Google Search Console and collect technical figures.
- 02
Indexing check
We go through robots.txt, sitemap.xml and canonical.
- 03
Status code and redirect check
We look for redirect chains, broken links and server errors.
- 04
Speed and mobile check
We look at Core Web Vitals and at whether the mobile and desktop versions match.
- 05
HTTPS, structured data and logs check
We record the secure connection, the markup and the bot behavior.
- 06
Prioritizing and report
We hand over the findings by importance, with an explanation of what to fix and why.
What you get at the end
Each item in the list is tied to a file, a page or a setting. Critical items block indexing, important ones limit growth, and the rest can wait.
How much a technical website audit costs
We price each audit individually. The cost depends on the size of the site, the CMS, the number of pages and the depth of the diagnosis. The estimate is free, and we send it after you request an express audit.
When you need a technical audit and what to do with the findings
One-off findings are covered by website improvements, and findings that block traffic growth go into SEO optimization. Visibility in AI answers is checked by the AI readiness audit. The audit is by Aleksey Borovikov, and you can discuss the findings through the project brief.
