A site can lose leads for dozens of small reasons, from slow loading to duplicate pages in the index. A website audit collects those reasons in one place and ranks them by importance, so you do not have to guess where to start. It replaces guesswork with a check of what actually stops the site from getting impressions and clicks from search.
What a website audit is and why you need one
You need an audit when search traffic is not growing, when it is unclear where to start promotion, or before big changes such as a redesign, a move to a new CMS or the launch of a new section. On long-running sites it finds forgotten redirects, outdated pages and technical limits that the owner does not notice.
The result is a list of specific actions, marked as critical, important or able to wait. You can work through it yourself, hand it to a developer or order the fixes from us.
What a website SEO audit includes
A full audit combines three areas. Each one also has its own service if you need a deep check of just one part.
Technical health
Indexing, robots.txt, the sitemap, status codes, duplicates and speed against Core Web Vitals. We account for the fine points. A page blocked in robots.txt can still appear in search if other pages link to it, and keeping it out needs a noindex directive. A sitemap matters most for deeply nested sites and pages with no navigation links, although it does not guarantee that every URL gets into the results. More on the technical website audit page.
Search and content
Site structure, how well content matches search queries, Schema.org markup, headings, internal linking and the backlink profile. We check the site against Google Search Essentials and look for gaps where no page exists for a query that matters. We also check whether any risky sources are among the external links.
Usability and accessibility
Navigation, text readability on phone and desktop, and form accessibility based on WCAG level AA. If only this part matters to you, there is a separate website usability audit.
Types of audit: how to choose
If the site works but speed is falling or indexing is not growing, a technical check is enough. If the complaints are about convenience, start with usability. Before promotion or a redesign, you need a full audit.
Which audit to choose
| What we check | Technical audit | Usability audit | Full audit |
|---|---|---|---|
| Indexing and speed | yes | no | yes |
| Code, duplicates, status codes | yes | no | yes |
| Ease of use and accessibility | no | yes | yes |
| Search visibility and structure | partly | no | yes |
| Best for | falling traffic, slow site | complaints about usability | before promotion or a redesign |
A full audit shows the whole picture and leaves no gaps between technical and search findings. A targeted one saves time when the problem is already clear and sits in one area.
How a website audit works: the stages
How a website audit works
- 01
Data collection
We connect to your analytics and Google Search Console and collect current figures.
- 02
Technical check
We look at indexing, speed, status codes, duplicates, robots.txt and the sitemap.
- 03
Search and content check
We review structure, how well content matches queries and Schema.org markup.
- 04
Usability check
We walk the visitor’s path: navigation, forms, readability, accessibility.
- 05
Prioritizing the findings
We sort the findings into levels: critical, important, can wait.
- 06
Report and recommendations
We hand over the list with an explanation of what to fix and why.
Our own AI-assisted pipeline speeds up the collection of routine data, but a specialist checks every finding before it goes to the client.
What you get at the end
A prioritized list of recommendations where each item is tied to a page or section. Critical items block indexing or make the site hard to read, important ones limit traffic growth, and the rest can wait. With these priorities it is easy to brief your own developer, even if our team does not do the fixes.
Technical findings usually need a developer, usability findings a designer or front-end developer. Findings that cut across both are easier to give to one contractor who sees the whole picture.
We will check your site for free We will send a first list of findings at no cost, and then you decide whether you need a deeper check.
Who runs the audit
The audit is done by Aleksey Borovikov. He has worked in SEO since October 2018 and has handled more than 120 sites on WordPress, Bitrix, MODX, OpenCart, Tilda, Webflow, Drupal and Joomla. His work uses 13 tools, from Google Search Console to Ahrefs, Screaming Frog and DataForSEO. At agencies his tasks included keyword research, backlink profile work, monthly reports, briefs for developers and copywriters, and hands-on technical fixes, so the audit checklist is built from real work. More about his experience on the Aleksey Borovikov page.
How much a website audit costs
We price each audit individually. The cost depends on the size of the site, the CMS, the number of pages and the depth of the check. A targeted audit of one part is usually faster and cheaper than a full one. The estimate is free, and we send it after you request an express audit.
When you need an audit and what to do next
People come for an audit when traffic is flat or falling, before promotion, after a move to a new CMS or before a redesign. There is no fixed schedule: return to an audit after major changes or when impressions drop. For a new site, an audit catches mistakes at the start, while they are easy to fix.
If the findings concern search visibility, the next step is website SEO. If the site is structurally outdated, consider a website redesign. For visibility in AI answers there is an AI readiness audit, and one-off findings are covered by website improvements. You can discuss the findings through the project brief.
