A company with several business lines, services or projects needs more than one page. Each line has to be shown separately, the team presented and the contacts made clear. Corporate website development covers that. We design a multi-page site that presents the business as a whole.
We work with the same pipeline as for any turnkey site, but with a larger section structure. We decide based on how the business is organized and what its audience looks for.
How a corporate website differs from a brochure website and a landing page
Corporate website and brochure website
A brochure website is compact: a few pages about one business line. A corporate website is needed when there are several business lines, services or projects, and each deserves its own section.
Corporate website and landing page
A landing page is built around one offer with no navigation. A corporate website is the opposite: a separate section for each business line, project or service.
Three types of websites
| Type of site | Size and structure | When it fits |
|---|---|---|
| Landing page | One page for one offer | One traffic channel, a promotion or a test of a hypothesis |
| Brochure website | A few pages, one business line | You need a compact structure |
| Corporate website | Many sections: business lines, projects, team | Several business lines, services or projects |
Turnkey corporate website development: what is included
Section structure, from “About us” to projects
We study the business lines and the audience, because they set the number and order of sections. We design the site map and the design for all page types. Before publication we check speed, links and the mobile version, because an error in a template repeats on dozens of pages.
Content and forms for every section
Each section answers the questions of its own business line instead of repeating general phrases about the company. We connect a general form and, where needed, separate forms per business line, with spam protection and notifications.
How we build a corporate website: the stages
Stages of work
- 01
Research and brief
We study the company, its business lines and its audience.
- 02
Section structure
We design the site map for business lines, projects, team and contacts.
- 03
Design
We create a solution for all page types, responsive for phone.
- 04
Build and forms
We build the site, forms for the sections, spam protection and notifications.
- 05
Technical audit before publication
We check speed, structured data and that every section works.
- 06
Launch and analytics
We publish the site and connect counters and indexing control.
Not sure how many sections your site needs? We will review your company’s structure for free and suggest a set of sections.
What companies a corporate website suits
Several business lines or services
For example, manufacturing and service, or services for different audiences. It is easier to give each business line its own section with a description, photos and an enquiry form.
Several projects or divisions
A corporate website brings a portfolio of projects or divisions into one structure: shared sections about the company and the team, plus a separate page for each project.
An online store on top of a corporate website
If the company sells products, we add a catalog with filters, a cart and checkout to the corporate website. The manager runs products, sections and prices in our own admin panel and uploads price lists from Excel. That is how our online door handle store works.
What we do not build
A corporate website on Tilda
We have experience with Tilda, but we do not offer it as a separate service. Our own stack gives predictable speed on every page and is easier to prepare for promotion.
How we prepare a corporate website for promotion and AI answers
Organization markup
Organization markup helps a search engine understand a company’s administrative details and identify it more precisely (Google Search Central, Organization markup). The Organization type describes a company’s name, address, contacts and profiles. How this data helps AI systems answer questions about your company is covered on the page about GEO: optimizing your site for AI search.
Load speed on every template
We check Core Web Vitals: LCP within 2.5 seconds, INP within 200 milliseconds, CLS no higher than 0.1 (web.dev, Core Web Vitals). We test section templates separately, not only the home page. For wider query coverage, a multi-page structure gives more entry points for SEO.
Who runs the project and what happens after launch
More about my experience is on the Aleksey Borovikov page.
After launch, on request, we offer website improvements for new sections and projects, website maintenance and support and, if the company’s structure changes, a website redesign.
