Website SEO optimization is a one-time project you order when a site has accumulated specific problems, from vague page titles to slow loading. Unlike ongoing SEO, optimization has a clear end: a list of fixes made on the site.
Website SEO optimization is a one-time set of technical and content work on structure, meta tags, page copy, internal links, load speed and schema markup that brings a site in line with what search engines expect.
What is website SEO optimization and how is it different from ongoing SEO
Optimization ends. We check the site against specific areas, find the problems and fix them. Ongoing SEO runs for months, with keyword research, content and analytics, and optimization becomes its first step.
We do not sell off-page optimization, meaning link building, as a separate service. We work on the on-page side, where the result can be checked directly on the site. The platform (WordPress, Bitrix, MODX, OpenCart, Tilda, Webflow and others) only changes how the fixes are made.
What website SEO optimization includes
Six areas, and for each one we record the specific problems.
Site structure
We check the hierarchy of sections, navigation, and any redundant or duplicate pages. A clear structure helps both the visitor and the search engine.
Meta tags and headings
According to Google’s SEO starter guide, a page title should be unique and describe the content accurately, and the description should be short. The order of H1 to H6 does not affect rankings: what matters is that it is logical.
Page copy
We edit copy to match what the user is searching for, without keyword stuffing and without padding the length. If a lot of rework is needed, it makes more sense to order SEO content writing separately.
Internal linking
According to Google’s documentation on crawlable links, a crawler only follows an <a> element with an href, and an important page should have at least one link pointing to it. We look for pages with no links and navigation the crawler cannot see.
Load speed
We compare pages with the Core Web Vitals thresholds: main content within 2.5 seconds, response under 200 milliseconds, layout shift no more than 0.1. Deeper problems call for a technical website audit.
Schema.org markup
We check which types of markup are already in place and which are missing. We add markup in JSON-LD, Microdata or RDFa.
How we do SEO optimization
The steps are the same for any site. The depth depends on the number of pages.
SEO optimization steps
- 01
Diagnostics
We check the site across the six areas and compile a list of problems.
- 02
Structure and meta tags
We put sections and headings in order.
- 03
Copy
We edit page content without keyword stuffing.
- 04
Internal linking
We check that important pages are reachable by the crawler through valid links.
- 05
Speed
We remove the technical causes of slow loading.
- 06
Schema markup
We add the missing Schema.org types and check the result.
Find out what is holding your site back We will check your site across the six areas for free and send you a list of specific findings.
One-time optimization or ongoing SEO
The choice depends on the goal: fix specific problems or keep growing in search.
SEO optimization vs ongoing SEO: what is the difference
| Parameter | SEO optimization | Ongoing SEO |
|---|---|---|
| Type of work | One-time, with a clear end | Continuous, with monthly reporting |
| What is included | Structure, meta tags, copy, internal links, speed, schema markup | Keyword research, content, technical work, analytics |
| Result | A list of fixes made on the site | Growth in impressions and clicks from search over time |
| Best for | A site with accumulated technical problems | A site that needs steady growth in search |
Who one-time optimization is for
Sites after a technical audit
If an audit has already produced a list of problems, optimization is the step where they actually get fixed.
Sites before ongoing SEO
It makes sense to bring a site in order before starting ongoing work. A brand-new site is better served by SEO for a new website, where optimization is part of the first tasks.
Sites that lack copy
If most of the work is in the copy, we write it as a separate service, and optimization is limited to fixes in the other areas.
What you get at the end
A prioritized list of fixes made across the six areas, plus recommendations on what to do separately. We agree the format of the report in advance, and every item is backed by a specific change. For a broader diagnostic, see the website SEO audit.
We price the work individually after a free diagnostic. The author of this page, Aleksey Borovikov, can tell you which format will suit your site.
