“AI for building a website” means very different things today. It can be a free builder that assembles a draft from a single prompt, or a service where AI is built into the contractor’s working process. It helps to know which one you are ordering.
We build websites with AI on our own pipeline: AI makes the draft at each stage, and a person checks the facts, the structure and the final text.
Building a website with AI: what it means in our work
AI handles draft work well. It suggests options for structure, wording and design. It does not replace fact-checking, choosing the final option or assembling the site. That is why our process has five steps, and a person checks the result of each one before the next begins.
How this differs from a builder that makes a site in a few minutes
What a ready-made builder gives you
A draft of a site from a single prompt: structure, copy and images. You then check accuracy and set up the technical side yourself. This is convenient for a quick test of an idea.
What our pipeline does
A draft appears at each of the five stages, and a person checks each one. Facts are tied to a source, and technical readiness for promotion is part of the process.
Why we do not hide the use of AI
Google recommends explaining openly how automation is used when creating content (Google Search Central, “Creating helpful, reliable, people-first content”). We do that, and we back every step with a human check.
How our pipeline works: the stages
Pipeline stages
- 01
Research
We study the business, the audience and the competitors in search results.
- 02
Brief
We collect the facts for the future copy, with a source for each one.
- 03
Structure
We design headings, sections and internal links around the keyword research and search intent.
- 04
Copy
AI prepares a draft, and a person checks the facts and edits the wording.
- 05
Layout
We build the page, the forms and the spam protection, then check the mobile version and speed.
Want a site built on the AI pipeline? Tell us about the task in a free express audit, and we will show you where we would start.
Where the person is in the process, and where AI is
What AI does
It prepares options: headings, paragraphs, the structure of a section, draft design decisions. This is the fast part, not the final decision.
What the person checks and decides
The person checks every fact against its source, chooses the final copy and makes the technical decisions: platform, indexing, code and layout edits.
What you get: a site ready for promotion
The technical base
Schema.org markup with the Service type, a sitemap, redirects and an audit before publication. By default it is a static site on Cloudflare Pages, deployed through GitHub Actions.
Speed and page structure
LCP within 2.5 seconds, INP within 200 milliseconds, CLS no higher than 0.1 (web.dev, Core Web Vitals). One H1 per page and consecutive heading levels with no skipped levels.
Ready for AI answers, not only for regular search
How we test the result
Already at the build stage we check how Claude, ChatGPT, Gemini, Grok and Perplexity see the site. This is a basic check inside the pipeline, not a paid option.
What helps AI read a site
For example, an llms.txt file gives agents condensed information about the site in one place (llmstxt.org). Clear definitions, schema markup and an FAQ help too. For ongoing work on visibility in AI answers there is GEO: optimizing your site for AI search.
What kinds of sites we can build on this pipeline
Site formats on the pipeline
| Format | What it suits |
|---|---|
| Landing page | One product or service, enquiries from a single page |
| Brochure website | A compact presentation of a small business |
| Corporate website | Several business lines, sections and a team |
| Small business website | A basic set of pages for the needs of a small company |
More about formats on the website development and landing page development pages. If you already have a site, we apply the same pipeline to SEO content and copy.
Who runs the project and what happens after launch
More about my experience on the Aleksey Borovikov page.
For promotion on top of the keyword research already done, see website development with SEO. For edits, see website improvements, and for ongoing support, website maintenance.
