We write SEO content for websites: service page copy, articles and product cards. Search engines today judge whether a text helps the reader, not how many times a phrase from the query appears in it. So every format goes through one pipeline: research, brief, structure, text, fact-checking and a human read-through.
An SEO text is a text that first of all answers the reader’s question and helps them solve a task, not a set of phrases built around keywords. By Google’s definition, it is content created primarily for people, not to manipulate search results (Google Search Central).
What an SEO text is today
Keyword density no longer works: Google says directly that after reading, a person should have enough information to complete their task. Keywords stay, but as a natural part of a text that answers a real question.
What SEO content writing includes
Service and landing page copy
It explains what the work covers and how the process runs, and leads the reader to a request. We write it as part of the overall work on website SEO, together with the page structure.
Articles for informational demand
They cover queries where a person is looking for an explanation, not a provider. They answer directly, without a long introduction, and lead the reader further into the site.
Product cards and descriptions
We prepare the description and the image alt text. These text elements work together with the technical SEO optimization of the site.
How we produce a text: from research to publication
How we produce a text
- 01
Research
We collect the topic, the keywords and what is already in search results.
- 02
Brief
We gather facts about the business and the topic, with a source for every fact.
- 03
Structure
We design headings and sections around the intent of the query.
- 04
Text
We write the draft on our own pipeline, tying claims to the brief.
- 05
Fact-checking
We check every number and claim against its source.
- 06
Read-through and publication
A human reads the whole text and only then publishes it.
AI, fact-checking and a human read-through
How we use AI
AI prepares a draft from a finished brief. It does not invent facts and does not replace research. Building a website with AI rests on the same principle.
Fact-checking against sources
Every number and claim rests on a fact about the client’s business or on an official source with a link. An unconfirmed fact becomes an open question, not a plausible-looking figure.
Final read-through by a human
A human checks the facts, cuts stiff, wordy phrasing and decides whether the text is ready. Google calls invented author profiles deception of the reader (Google Search Central), so our texts are signed by a real author.
We will check your site’s copy for free We will see whether the current texts answer your readers’ questions and what to rewrite first.
Content for search and for AI answers
AI answer engines read the same text, building an answer from the pages they find. A clear definition at the start, a transparent structure and confirmed facts work in both places. More on the page about GEO for AI search.
From practice
What you get and why you can trust us
How we are different
- 1 pipelinefor all formats: service copy, articles and product cards go through the same checks
- 8 yearsin SEO since 2018, including experience briefing copywriters before moving to our own pipeline
- 0 invented factsin a text: only verifiable sources, or an open question if there is no fact
You get finished text with checked facts. If you need the whole SEO set from one person, see the page of the SEO consultant, the author of this service, Aleksey Borovikov. For an estimate, leave a project brief.
