A website can be generally fine and still get in the way of the business: a form does not send, a page opens slowly on a phone, a block looks crooked after a theme update. You do not need to rebuild the site because of one such problem. That is what website improvements are for. We look at the specific task and make the changes without touching what already works.
What counts as a website improvement
Here are the three typical groups of tasks people bring to us most often.
Layout and function fixes
We fix how blocks display, change interface elements, remove broken links and redirects, and edit HTML and CSS. Most often something was built wrong or stopped working after a platform update.
Speed and mobile layout
We speed up loading and bring the layout to a correct state on phones and tablets. The target comes from the Core Web Vitals metrics: LCP within 2.5 seconds, INP within 200 milliseconds, CLS within 0.1.
Forms and SEO edits
We repair and extend forms, from a send error to a new field. We make targeted SEO edits (meta tags, Schema.org markup, redirects) and check that the page is still correctly visible to search engines.
Improvements, support or redesign: how to choose
One question makes the choice easier: do you need a single fix, regular care for the site, or is the site as a whole no longer fit for purpose?
Improvements, support or redesign
| Question | Website improvements | Website support | Website redesign |
|---|---|---|---|
| Format | A one-off task, one result | Regular subscription work | A project with a large-scale result |
| When you need it | Fix, speed up, adapt, repair a form | Updates, backups and monitoring on an ongoing basis | The site as a whole is outdated and holds the business back |
| State of the site | Generally working | Generally working | Does not reflect the current business |
Urgent website improvements
A broken order form or an error after someone else’s platform update will not wait for a planned cycle, so we take such tasks first. We call a task urgent if it is stopping the site from bringing in enquiries right now. First we establish how critical it is, then we agree the response time. It depends on the scope of the fix and on access to the admin panel.
How an improvement goes: from task to result
How we handle improvements
- 01
Task review
We clarify what needs fixing, from a ready specification or from your own description of the problem.
- 02
Estimate and priority
We define the scope and decide whether the task goes in the normal queue or as urgent.
- 03
Fix and testing
We make the changes and check the result on the live site.
- 04
Submission for recrawl
If the edit affects SEO, we tell search engines about the change.
Not sure what exactly needs fixing? We will describe for free what keeps your site from working better and tell you whether it is an improvement or another service.
What happens after an edit on the site
Page recrawl and how long changes take to appear
After an SEO-relevant edit we submit the page for recrawl in Google Search Console. Google says crawling takes from a few days to a few weeks.
If there are many edits and they come regularly
For sites that change often, we keep the sitemap up to date. If improvements come in a steady stream, it is more economical to move to website maintenance and support.
Which sites and CMS platforms we improve
We take custom-built sites and sites on WordPress, Bitrix, MODX, OpenCart, Tilda, Webflow, Drupal and Joomla. If another contractor built the site, it makes sense to start with a technical website audit, especially for an online store, where one edit to the product card template affects hundreds of pages.
Who makes the improvements and how we work
More about my experience and approach on the Aleksey Borovikov page.
When there are too many improvements
If edits come almost every week, systematic website SEO optimization will give you more than a list of separate tasks. If the edits run into an outdated structure, it is better to discuss a website redesign, and if there is effectively no site, the only path is website development.
