The website of a service company lives on calls and requests. We build SEO around that goal: we find the searches people use for your services and make sure the visitor then calls or leaves a request. It is part of general website SEO, with a focus on service businesses.
It suits independent tradespeople, repair and service companies, and made-to-order producers. We work remotely.
What SEO for a service business means
This is about promoting the website of your business: appliance repair, a mobile technician, household or business services, made-to-order production. A service has no product photo that speaks for itself. The visitor decides whether to get in touch based on trust in the provider and how easy it is to reach them.
What the work includes
Three blocks: structure built around services, trust and commercial signals, and the technical side.
A page for every service
Each service has its own demand and its own wording, so a separate page answers the query better than one general list. You can mark it up with the Schema.org Service type, including the kind of service, the service area and the way to get in touch.
Trust and commercial signals
Google Search Central names the phone as the main way customers get in touch and advises filling in contact details fully. Reviews and ratings have to be real: we do not fake them.
Technical side and ranking factors
Google’s guidance on helpful content asks for pages made for people first. We fix errors, watch speed, check the mobile version and make sure each service page answers the customer’s question. If you want a general approach to Google, see SEO for Google.
How we work on SEO for a service website
Steps of SEO for a service website
- 01
Audit of the site and service pages
We look at how the services are described and what gets in the way of requests.
- 02
Keyword research for each service
We collect search queries separately for every service.
- 03
Structure and trust
We design service pages with contacts, a form and honest reviews.
- 04
Technical optimization
We fix errors, speed up loading and set up the mobile version.
- 05
Indexation control
We watch how Google processes the service pages.
- 06
Reporting
Once a month we put the numbers together in one report.
Service website or online store: what changes
The structure of the site and the way you build trust are different.
Service website vs online store
| Parameter | Service website | Online store |
|---|---|---|
| What the promotion is built on | Trust in the provider, speed of contact and a clear description of how the work is done | The catalog, product cards and filters |
| Structure | A separate page for each service of the company | Categories and product cards |
We will check how your service website looks to search We will send a list of errors and weak spots for free, before any work starts.
If you do not have a website yet
If there is no site, or it is a brochure site with no sections for individual services, it makes more sense to build a site for this task and include SEO in the build. More on the page about a website for a small business.
What you get and why you can trust us
In SEO since October 2018, with more than 120 optimized sites on WordPress, Bitrix, MODX, OpenCart, Tilda and Webflow. We base decisions on data from Search Console and Ahrefs.
More about the approach on the page of Aleksey Borovikov. We price the work individually, and the estimate and audit are free.
