When businesses order a website, they usually put promotion off until later: first development, then a search for an SEO contractor, then reconciling one party’s decisions with the other’s tasks. Website development with SEO closes that gap. The site is designed for promotion from the start, and the same contractor runs the promotion.
One plan, one contractor and one report instead of several contracts.
What website development with SEO includes
What we take on
Full-cycle development: research, keyword research, structure, design, layout, forms and analytics. After launch we run SEO on the same keyword research, expand the structure and monitor indexing.
How the package differs from “just a website”
Any type of site can be the base: a landing page, a brochure site, a corporate site or a small business site. If you only need a website without promotion, see the overview of website development.
How this differs from “website first, SEO later”
Structure and keyword research are set up together
We design the structure around the keyword research we have already collected. There is no stage where an SEO specialist discovers that the needed pages are missing and has to bolt them onto a finished site.
No handoff point between contractors
When you order separately, the developer delivers the site and the SEO specialist inherits someone else’s project with someone else’s decisions. In the package one process owns the structure, the keyword research and the technical side, before and after launch.
How we build a website with SEO: the steps
Steps
- 01
Research and brief
We study the business, the audience and the goals of the site and its promotion.
- 02
Keyword research and structure
We collect search queries and design pages for them right away.
- 03
Design and layout
We build the pages, forms and spam protection.
- 04
Technical audit before launch
We check schema markup, the sitemap, speed and the mobile version.
- 05
Launch and start of promotion
We submit the site for indexing and start SEO without a pause.
What the SEO part of the package includes after launch
Keyword research and structure keep growing
As the business grows, we add queries and pages based on traffic data. For more on search promotion, see SEO for your website.
Technical SEO and indexing control
We watch schema markup, the sitemap and redirects, and monitor indexing in Google Search Console. The same base makes it easier to prepare for AI answers, more on that on the GEO page.
Want a website with promotion from day one? Tell us about the task in the brief, and we will suggest a suitable package format.
One contractor, one point of contact, one report
Separate orders or one package
| Parameter | Separate orders (developer + SEO agency) | Website development with SEO |
|---|---|---|
| Site structure | Built around the design, keyword research is fitted in later | Built around the keyword research from the start |
| Readiness for indexing | Often needs rework after delivery | Built in during development |
| Point of contact | Two or more contracts and contacts | One contractor, one contact |
| Reporting | Separate reports from each contractor | One combined report across channels |
Ordering separately is possible, but the owner has to do more coordination to bring the results into one picture.
How we meet search engine requirements at launch
Crawling and indexing
The site has to be open to crawling through a sitemap and Google Search Console. Service pages, pages with personal data and duplicates are kept out of the index. We set this up at launch.
Architecture and links in Google
Google recommends organizing a site logically and names links as a key way of discovering pages (Google Search Central, SEO Starter Guide). That is why we plan internal links together with the structure.
Core Web Vitals and schema markup
LCP within 2.5 seconds, INP within 200 milliseconds, CLS no higher than 0.1 (web.dev, Core Web Vitals). For services we use Schema.org markup of the Service type.
Who runs the project and what happens after launch
More about my experience on the Aleksey Borovikov page.
After launch, website improvements and website maintenance and support are available on request. Examples of our work are in the case studies section.
