Cookie Policy

The site sets no cookies of its own. Analytics cookies from Google and Microsoft load only after you accept them, and you can change your mind at any time.

cookies set by the site itself
0cookies set by the site itself
analytics loads only after you click Accept
Opt-inanalytics loads only after you click Accept
change your choice with the Cookie settings link
Any timechange your choice with the Cookie settings link

This policy explains which cookies and similar technologies the Backstage Media website uses. The data controller is Aleksey Borovikov, who runs Backstage Media. Questions go to [email protected].

What cookies are

Cookies are small text files a website stores in your browser. Some are needed for the site to work, others help count visits or show ads. Similar technologies, such as local storage, keep data in the browser in a different way.

Cookies the site sets itself

None. The site does not need cookies for the pages, the menu, the forms or the quiz to work.

To remember your answer in the cookie banner, the site keeps one entry in your browser’s local storage: “accepted” or “declined”. It is not sent anywhere and contains nothing about you.

If you click “Accept” in the cookie banner, two analytics services load. If you click “Decline” or ignore the banner, they do not load and set nothing.

CookieSet byWhat it doesHow long it lasts
_gaGoogle Analytics 4Tells one visitor from another with a random identifier2 years
_ga_<ID>Google Analytics 4Keeps the state of the current session2 years
_clckMicrosoft ClarityKeeps a random Clarity user identifier and settings1 year
_clskMicrosoft ClarityJoins the page views of one visit into one session1 day
CLIDMicrosoft ClarityRecognizes a returning visitor across Clarity sites1 year
MUIDMicrosoftIdentifies a browser for Microsoft services1 year

Google Analytics 4 counts visits, pages viewed, traffic sources, device and browser type and approximate location. Microsoft Clarity records clicks, scrolling and how pages are viewed, so we can see where visitors get stuck. We use this only to improve the site and do not use it to identify you.

Both companies handle this data under their own terms: the Google privacy policy and the Microsoft privacy statement. Google also offers a browser add-on to opt out of Google Analytics on every site.

Security on the forms

The forms are protected by Cloudflare Turnstile, which checks technical data from your browser to tell people from bots. It runs only to protect the forms and is not used for advertising or tracking. Cloudflare, which serves the site, may also set a strictly necessary security cookie to filter automated traffic. Such cookies do not need consent because the protection cannot work without them.

How to change your choice

  • Click Cookie settings at the bottom of any page and choose again.
  • Delete cookies and site data for this site in your browser settings: the banner will appear again on your next visit.
  • Block cookies in your browser altogether. The site keeps working.

Changes to this policy

We update this page when the services on the site change. The date of the last update is shown at the top of the page. How we handle the data from the forms is described in the privacy policy.

Frequently asked questions

Does the site work if I decline cookies?

Yes. Declining only stops Google Analytics 4 and Microsoft Clarity from loading. Every page, the forms and the quiz work the same way.

What does the site remember about my choice?

One entry in your browser's local storage that says whether you accepted or declined analytics. It is not a cookie, it is not sent to us, and it stays in your browser until you clear site data or change your choice.

How do I change my choice?

Click Cookie settings at the bottom of any page and choose again. If you withdraw consent, the analytics scripts stop loading from the next page view. Cookies they already set can be removed in your browser settings.

Do you use advertising cookies?

No. We do not run ads on the site and do not use advertising or retargeting cookies. The only cookies, if you allow them, are analytics cookies from Google and Microsoft.

Does the anti-spam check on the forms use cookies?

The forms are protected by Cloudflare Turnstile. It checks technical data from your browser to tell people from bots and is not used for tracking. Cloudflare, which serves the site, may also set a strictly necessary security cookie to filter automated traffic.

Where can I read about the rest of my data?

In the privacy policy. It covers what the forms collect, who processes it, how long we keep it and how to ask us to delete it.